Ideas worth reading.

Perspectives on AI adoption, digital strategy, board advisory, and the kind of leadership that actually changes organisations. Written for founders, operators, and board directors.

Latest · Board & Advisory

The board’s role in a cybersecurity incident

A cybersecurity incident is a board-level event. Most boards aren’t ready. Here’s what governance looks like before, during, and after.

30 Apr 2026 · 6 min read

How to scale culture across multiple markets

Culture doesn’t scale automatically. What works in one market can break in another. Here’s how to maintain coherence without imposing uniformity.

28 Apr 2026 · 6 min

When advisory boards actually work

Most advisory boards are a list of names on a deck. Here’s what separates the ones that actually generate value from the ones that don’t.

23 Apr 2026 · 6 min
The founder's guide to stepping back from product

The founder’s guide to stepping back from product

At some point, every founder has to stop being the de facto CPO. Most do it too late and too badly. Here’s how to do it right.

21 Apr 2026 · 6 min
How to evaluate a CTO

How to evaluate a CTO

A CTO who built the first version of your product may not be the right person to scale it. Here’s how to assess whether you have the right one.

16 Apr 2026 · 6 min
Why your AI strategy needs a data strategy first

Why your AI strategy needs a data strategy first

Most AI projects fail not because of the model — but because the data isn’t ready. Here’s why you need the data strategy before the AI strategy.

14 Apr 2026 · 6 min
How to structure a digital transformation budget

How to structure a digital transformation budget

Most digital transformation budgets are built around tools and projects, not outcomes. Here’s how to structure one that actually reflects how change happens.

9 Apr 2026 · 6 min
How NEDs can understand technology without being technologists

The NED’s guide to understanding technology

You don’t need to be a technologist to be an effective NED on a tech-led business. But you do need to know what to look for.

7 Apr 2026 · 6 min
The AI problem is adoption, not capability

The AI Problem Is Adoption, Not Capability

The tools are good enough. The bottleneck is people, process, and organisational readiness. Here’s why most AI implementations stall at adoption.

2 Apr 2026 · 6 min
Why most AI projects fail in companies

Why Most AI Projects Fail in Companies

Most AI projects don’t fail because the technology doesn’t work. They fail because of decisions made before a single line of code is written.

31 Mar 2026 · 6 min

How boards should evaluate AI risk

Boards are being asked to govern AI without the frameworks to do it. Here’s a practical approach to evaluating AI risk at board level.

24 Mar 2026 · 6 min

How to measure product-market fit honestly

Product-market fit is real — but most teams don’t know when they have it. Here’s how to look past vanity signals and measure it honestly.

26 Mar 2026 · 6 min

When to build vs. buy in a digital business

The build vs. buy decision is never just technical. It’s strategic. Here’s how to make it without regretting it six months later.

25 Mar 2026 · 6 min

How boards should evaluate AI risk

Boards are being asked to govern AI without the frameworks to do it. Here’s a practical approach to evaluating AI risk at board level.

24 Mar 2026 · 6 min

Data strategy for non-technical founders

You don’t need to be technical to make good decisions about data. You just need to ask the right questions and avoid the most expensive mistakes.

23 Mar 2026 · 6 min

Why most product roadmaps are fiction

Roadmaps feel like planning. They’re usually something else. Here’s why most product roadmaps fail to reflect reality — and what to do instead.

22 Mar 2026 · 6 min

How to hire your first head of AI

Most companies hiring for AI leadership are asking the wrong questions. Here’s what the role actually requires — and how to find someone who can do it.

21 Mar 2026 · 6 min

The real cost of tech debt in a growing business

Tech debt isn’t just a developer problem. It’s a leadership and growth problem. Here’s how it actually slows businesses down — and what to do about it.

20 Mar 2026 · 6 min

OKRs without the bureaucracy

OKRs work. The way most companies implement them doesn't. Here's how to get the focus and alignment without the overhead.

17 Mar 2026 · 6 min

What data governance actually means in practice

Data governance has a reputation as compliance theatre. Done properly, it's the operating system for making data reliable and usable at scale.

13 Mar 2026 · 6 min

Do you need a Chief AI Officer?

The CAIO title is spreading fast. But creating the role doesn't solve the problem — it relocates it. Here's how to think about it.

10 Mar 2026 · 6 min

The technology handover problem

Most technology projects are built by one team and handed to another. Most of them fail in that gap. Here's how to close it.

6 Mar 2026 · 6 min

The first 90 days as a non-executive director

The most common mistake new NEDs make is contributing too quickly. Here's how to use the first 90 days to earn the right to have impact.

3 Mar 2026 · 6 min

What an AI-ready board actually looks like

Most boards aren't equipped to govern AI effectively. Here's what AI fluency means at board level and how to build it.

27 Feb 2026 · 6 min

KPIs vs metrics — why the distinction matters more than you think

Most teams measure everything and act on nothing. Here's how to tell a KPI from a metric — and why getting it right changes everything.

24 Feb 2026 · 6 min

How to build an AI business case that gets approved

Most AI business cases get rejected not because the idea is bad but because the case is framed wrong. Here's how to frame it right.

20 Feb 2026 · 6 min

How to run a board meeting that actually matters

Most board meetings are status updates with governance theatre. Here's how to structure one where the right decisions actually get made.

17 Feb 2026 · 6 min

What digital-first operations actually means

Digital-first isn't about having more software. It's about designing processes where the digital layer drives the outcome — not just records it.

13 Feb 2026 · 6 min

Why most companies automate the wrong things first

The visible, easy processes get automated. The high-value decisions stay manual. Here's how to find what's actually worth automating.

10 Feb 2026 · 6 min

The difference between a roadmap and a plan

Most teams have one and call it the other. Here's the difference — and why confusing them creates a very specific kind of chaos.

6 Feb 2026 · 5 min

How to hire a product manager who actually builds

Most PM hiring processes select for people who present well, not people who ship. Here's how to tell the difference.

3 Feb 2026 · 6 min

What I learned from 20 years of bad strategy decks

The same sins keep appearing. Here's what bad strategy looks like — and what good strategy looks like instead.

30 Jan 2026 · 6 min

Why your CTO and CMO don't speak the same language

The translation gap between technology and commercial leadership is where roadmaps stall and AI projects die in committee.

27 Jan 2026 · 6 min

The ops stack every digital business needs — and most don't have

Most digital businesses have 15 disconnected tools and call it an ops stack. Here's what a real connected stack looks like.

23 Jan 2026 · 6 min

What makes a great product brief — and why most teams skip it

A product brief isn't a spec doc. It's a contract between what the business needs and what the team is about to build.

20 Jan 2026 · 6 min

How to think about AI ROI — and why most frameworks get it wrong

Most AI ROI frameworks measure the wrong things. Here's a better way to think about value that actually holds up inside a business.

16 Jan 2026 · 6 min
What is agentic AI for business leaders

What agentic AI means for business leaders

Agentic AI doesn't just answer questions — it takes actions, runs sequences, and operates autonomously. Here's what leaders need to understand.

13 Jan 2026 · 7 min
What boards need to know about shadow AI

What boards need to know about shadow AI right now

Shadow AI is already inside your organisation. Here's what boards need to understand about the risk, and what a proportionate response looks like.

9 Jan 2026 · 6 min
Three digital transformations that failed

Why digital transformation fails — and what actually works

Most digital transformations fail not because of technology but because of three leadership failures that appear across almost every case.

6 Jan 2026 · 7 min
Digitisation vs digitalisation explained

Digitisation vs digitalisation: why the difference matters more than you think

Confusing these two terms leads to the wrong investments. Here's a clear, practical breakdown — and how to use both effectively.

2 Jan 2026 · 6 min
What is a fractional leader

What is a fractional leader — and does your business need one?

Fractional leadership is one of the most useful tools available to growing businesses. Here's what it actually means and when it makes sense.

30 Dec 2025 · 6 min
What is a non-executive director

What is a Non-Executive Director — and does your business need one?

NEDs sit on boards without running the business. But the right one adds far more than governance. Here's a clear guide to the role.

26 Dec 2025 · 7 min
AI fluency for business leaders

What is AI fluency — and why every executive needs it in 2026

AI fluency isn't about writing code. It's the ability to evaluate AI claims, ask the right questions, and lead teams through AI-enabled change.

23 Dec 2025 · 6 min
How to land your first board advisor role

How to land your first board or advisor role — a practical guide

Most board roles are never advertised. Here's how experienced operators actually navigate the transition — and position themselves to be found.

16 Dec 2025 · 7 min
Board advisor vs non-executive director

Board advisor vs Non-Executive Director: what's the actual difference?

The differences in legal responsibility, time commitment, and compensation are significant enough to matter — whether you're hiring or pursuing the role yourself.

19 Dec 2025 · 6 min
What is a digital strategy

What is a digital strategy — and why most companies don't actually have one

Most organisations think they have a digital strategy. What they actually have is a list of technology projects.

12 Dec 2025 · 7 min
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