FAQ

Common questions.
Direct answers.

Practical answers to the questions I get asked most often — on AI adoption, digital strategy, board governance, and digital operations.

Board & Advisory

What is shadow AI?

Shadow AI refers to the use of AI tools within an organisation without formal approval, oversight, or visibility from le…

6 Oct 2026
Board & Advisory

How do I run an effective board meeting?

Board meetings are expensive — they consume significant time from the company's most experienced people. Run well, they…

29 Sep 2026
Digital Strategy

What is a data strategy?

A data strategy is a set of decisions about how an organisation will collect, store, manage, and use data to achieve its…

22 Sep 2026
Digital Strategy

What is product-market fit and how do you measure it?

Product-market fit describes the condition where a product meets a genuine, significant market need in a way that create…

15 Sep 2026
AI & Technology

How do I write an AI policy for my organisation?

An AI policy sets out how employees are expected to use AI tools within the organisation — what's permitted, what requir…

8 Sep 2026
Digital Strategy

What is tech debt and why does it matter?

Tech debt refers to the accumulated cost of shortcut decisions made during software development — code written quickly t…

30 Jun 2026
AI & Technology

How do I build an AI business case?

Most AI business cases fail not because the idea is wrong, but because they're written for technologists rather than dec…

12 May 2026
Digital Strategy

What is a fractional CDO?

A fractional CDO — or fractional Chief Digital Officer — is an experienced digital executive who works with an organisat…

21 Apr 2026

Want more depth?

The blog goes deeper on most of these topics — longer pieces with more context and examples.

Browse all writing →